Alliance for
Success, LLC
was born out of my desire to work exclusively with professional speakers and
authors whose passion and commitment to changing lives is evident. And by providing you with a broad scope of
services performed by a growing staff, you will be able to work with one
company instead of many, knowing that we all share the same goal: to ensure
your success by allowing you to concentrate on what you do best while we concentrate
on what we do best.
While
we offer a wide range of administrative and programmatic support functions, our
purpose goes beyond the day-to-day event wrangling and other operational
aspects. Caring for your clients is of
utmost importance to us and we pride ourselves on developing lasting,
meaningful relationships with them.
When
working with your clients, potential clients, meeting planners and speakers
bureaus, we position ourselves as your agent/manager as opposed to your employee. A very common business model that we use is
one where our contact information is shown on the speaker’s website so that we
are contacted directly by anyone who is interested in discussing a
booking.
The
majority of our services are handled by in-house staff. Some services require purchase of/or
subscription to services provided by an outside company (e.g. eSpeakers,
QuickBooks Online, printing). If
additional costs are required, we will discuss these costs with you and get
your approval prior to contracting for these services. When a service is performed by an out-of-house
person, in the case of ghostwriting for instance, we will negotiate a separate
agreement between you and the service provider.
HOW
WE CAN HELP YOU
Event and
Client Management
- Management of speaker’s
schedule
- Respond in writing and/or
by phone to requests for information/availability
- Generate agreement and
send to client
- Send completed W9 to
client upon request
- Perform research on
client’s company so speaker has a broad base of information about the
client prior to the engagement
- Maintain on-going communication
with client (and bureau rep or meeting planner where applicable) concerning
event details, travel itinerary, etc.
- Set up pre-event
conference call between client and speaker
- Contact venue to discuss
Audio/Visual needs in detail
- Set up customized check
list outlining duties to be handled by speaker and staff
- Develop document templates
for agreement, rider, questionnaire, etc.
- Make travel arrangements if
requested
- Provide comprehensive
event report to speaker covering all details of the event
- Distribute handouts, if
used, to client
- Thank you letter sent to client/bureau/meeting
planner at time of booking and following event. Arrange for thank-you gift where
appropriate.
- Post-event telephone call
to get client’s feedback; request testimonial letter
- Enter business cards gathered
at event into database for follow-up
- Process credit card
receipts from back of room sales
- Maintaining current
information on all bureau websites
Business
Development
- Identification of and
research on potential speaking opportunities
- Follow up on incoming leads
received through website, social media, etc. or as a result of connections
made during/after your presentations as well as referrals by current clients
- Make sales calls with
leads and “cold” potential opportunities
- Set-up follow-up calls
connecting speaker with potential clients
- Maintain accurate data
base of all leads as well as clients (past and current)
CSP
Application (eSpeakers is required for this process)
- Input past events into
eVentPro
- Generate NSA-approved CSP
spreadsheets
- Collect all required
documentation
- Complete and submit final
application to NSA
- Cheer you on when you receive
your CSP at the NSA Convention!
We
have submitted seven CSP applications and one CSP Candidate application to
date. Not only do we strongly believe
the software program developed by eSpeakers offers the most efficient
technology tool to successfully manage a speaker’s events and bureau presence,
it also is the most efficient tool for completing your CSP application. Because it is a web-based program, it’s
highly effective in keeping all client/event information current and accessible
by both speaker and staff at all times. Because of my relationship with
eSpeakers, they have generously offered my speakers a 90-day free trial of the
program to any of my speakers not currently subscribed. After the trial, there is a monthly fee paid
directly to eSpeakers and you can find more information at www.espeakers.com.
Presentation
Preparation
We can
help you fine tune your presentation and platform skills as well as partner
with you to create new presentation topics.
Social Media
Because
a strong presence across all social media platforms is a crucial component in
your overall success, we can handle all aspects of your social media from setup
if necessary, to personalization to daily activity and monitoring.
Material
Creation
Whether
you want to write more books, create webinars or training programs, or develop
additional products, one of the things we enjoy most is working alongside our
speakers as their success partners – we’re GREAT brainstormers and idea
generators. Our experienced staff and
alliances can then take these great ideas and turn them into reality.
Accounting
Some
accounting services will require access to speaker’s bank account information
and credit card statements. We use
QuickBooks for all of our speakers’ accounting services. QuickBooks is resident on our secure server
and I send out financial reports on a regular schedule. But if you wish to purchase a subscription to
QuickBooks Online, your financial information would be available to us both
24/7.
- Generate client invoices
for fee, travel and product pre-sell
- Accounts Receivable/Accounts
Payable Aging reports
- Maintain and reconcile
checking accounts
- Enter and reconcile
itemized credit card activity for expense tracking
- Issue checks and/or
process online payments
- If applicable, calculate
and process payments for payroll taxes; process quarterly and/or annual
payroll and/or sales tax reports
- Process
weekly/month/quarterly and/or annual Income Statement, Balance Sheet and
other financial reports as requested
Newsletter
Maintain
subscriber database and distribute speaker’s newsletter.
Virtual PBX
Secure
800 number for speaker that rings in to multiple locations, e.g. speaker’s
office, cell phone and/or support staff’s office. If you have your own system in place, it can
be set up so that the telephone rings into our offices.
Website Design/Maintenance/Search
Engine Optimization
From
new website design to major re-design as well as ongoing maintenance and search
engine optimization. This also includes evaluating your website; creating or evaluating
a downloadable promo package for bureaus and meeting planners.
Public
Relations
In
addition to using your social media, we use our own social media outlets to
promote our speakers’ activities. We can
assist you with article distribution and if a broader PR approach is
appropriate, we work with a pay-for-performance PR firm.
Author
Services
We provide
support for all areas of book publishing including advance research, fact
checking, proofreading, securing ISBN, copyright and permissions. We work with
a number of ghostwriters and can take your book from rough manuscript through
to publishing (traditional, self, e-books and print-on-demand) as well as
coordinating promotional activities surrounding book release.
Graphic Design
Logo and
business papers, one-sheet, book covers and print advertising.
Everything
Else
Our
philosophy is simple: we are here to provide our speakers with whatever they
need to be successful. If you need help
with something we do not provide in-house, we have alliances with many experts
in various fields. If you need product fulfillment, specialty item creation,
video book trailer, etc. just ask us. If
we can’t do it in- house, I’ll bet we already have an alliance with someone who
can.
Fee Structure
We
have various fee packages. We have some
speakers to whom we offer ongoing support including event management and
business development; others are provided with help on a project basis – e.g.
all we do for one speaker is handle their social media; another speaker only
needs help with their CSP application.
Once
we discuss your needs, we will provide you with a proposal outlining our
services to you along with our fee. If
business development will be a part of our services, we operate on a combined
retainer/commission basis. If your needs
are project based without a business development component, we will operate on
a retainer fee only.